The Future of Web Content

There's a constant battle between APPLE, GOOGLE & ADOBE beacuse of ethe future of web content and application runtime formats.
There was a time in which it was supposed that boradsband internet connectivity would launch a faster advance in web applications and runtimes.
At first Flash platform was unique to create interactive browsers apps, but about 3 or 4 years later HTML/Javascript appeared. This was the MOTHER of YOUTUBE and other basicly.
I think that techology and need will open ways to create this kind of things in a easier way. But right now I prefer HTML as a programmer, because i think it´s more clear and faster than Flash, but well at this point I don´t know much about Actionscript 3.0, maybe I´ll be surprised later :)