Stir-frying a Creative Concept

Us as designer, sometimes try to save some time by skipping some steps that are important in a design-product development.

Now a days, pressure is part of every single thing we do, so if we wanted to make it work, we have to follow some guidelines to keep it fluid.

The best way to achieve this is to have a CORE CREATIVE CONCEPT.

You have to understand what you are doing, what and how are you going to develop the job.

We need to know what are we going to communicate. KEEP IT SIMPLE.

The process starts with a revirew of your design and marketing brief to determine what you actually have to work with.

And how we achieve this? Bye doing a bref that links THE CREATIVE with the BUSINESS OBJECTIVES, and this will remain to clear any doubts that pop.

There are some inflexible elements:

1. How much time you have? Coordinate to maximize your time

2.Production and retail merchandaising requirements. Anticipating any extra budgets that production requires. Design plans and reality often collide, at the point where it's going to cost someone alot of time and money to make the necessary changes.

3. Deadlines and technical issues. Creativity doesn't depend on having a largebudget, it does depend on knowing what the budget is BEFORE the process actually gets started.